Wed 18 Jul 2007
This is an actual ad-campaign by UNICEF Germany!
This campaign is “blackfacing“ white children with mud to pose as “uneducated africans“.
The headline translates “This Ad-campaign developped pro bono by the agency Jung von Matt/Alster shows four german kids who appeal for solidarity with their contemporaries in Afrika”
The first kid says:
“I’m waiting for my last day in school, the children in africa still for their first one.”
“in africa, many kids would be glad to worry about school”
“in africa, kids don’t come to school late, but not at all” (!)
“some teachers suck. no teachers sucks even more.”
Besides claiming that every single person in “Africa” isn’t educated, and doing so in an extremely patronising way, it is also disturbing that this organisation thinks blackfacing kids with mud (!) equals “relating to african children”. Also, the kids’ statements ignore the existance of millions of african academics and regular people and one again reduces a whole continent to a village of muddy uneducated uncivilized people who need to be educated (probably by any random westerner). This a really sad regression.
Bottom lines of this campaign are: Black = mud = African = uneducated. White = educated. We feel this campaign might do just as much harm as it does any good. You don’t collect money for helping people by humiliating and trivilaizing them first.
Umm… UNICEF? i’m speechless.
I truly wonder how the idea for this ad campaign developed, without the organizers even THINKING it could be racist and patronizing? I can only imagine what the UNICEF staff or consultants discussed as they came up with this idea. Any thoughts as to what they discussed? hit me in the comments below…